Make ice-cream that fits millennials who want to embrace a wellness lifestyle
Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle.
4-pages presentation with images and text
Thank you for all of the wonderful entries we received. Some brilliant ideas, great designs, unique elements in either communication, business model or benefits. I had many of your ideas on our shortlist and found the final choice very hard. We are still working with many of the ideas to see which ones would truly win with consumers.
Please keep ideating and creating and I hope that you will see more wellness ice cream products coming to a place near you soon.
#1 Halo Superfood Ice Cream Unileverでの5,000€の賞
I loved the rounded feel of a true millennial brand, with the combination of non dairy and superfoods that still sounded tasty. and beautiful packaging design and a beautiful care for the planet and growers. Well done.
#2 The Fresh Start Initiativeでの2,500€の賞
I absolutely loved the fresh start thinking, combining artisanal daily made ice cream with an opportunity for getting people back into employment. A social purpose close to our hearts. Thank you.
#4 Breyers Botanicals ~ Ice Cream Tonicsでの1,000€の賞
I thought the design was wonderfully premium and mouth wateringly attractive ingredients, and loved the use of partnerships with chefs and herbologists to make this something different. Good job.
#5 FIDA DIDA ICE CREAMでの500€の賞
I really like the fresh and colourful nature of this fruit and veg ice cream brand, and the fact that you focused on a gourmet experience not a healthy one which was implicit. Thank you.