Make ice-cream that fits millennials who want to embrace a wellness lifestyle
Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle.
4-pages presentation with images and text
Thank you for all of the wonderful entries we received. Some brilliant ideas, great designs, unique elements in either communication, business model or benefits. I had many of your ideas on our shortlist and found the final choice very hard. We are still working with many of the ideas to see which ones would truly win with consumers.
Please keep ideating and creating and I hope that you will see more wellness ice cream products coming to a place near you soon.
I loved the rounded feel of a true millennial brand, with the combination of non dairy and superfoods that still sounded tasty. and beautiful packaging design and a beautiful care for the planet and growers. Well done.