Raise awareness of elderly people and their relatives about malnutrition
Make elderly people or their relatives realize they may suffer from malnutrition and encourage them to take action
Poster: a key visual and a tagline + text to explain your idea.
#1 A Sign in the Scalesでの3,000€の賞
Thanks for the interesting brief and exciting win. I hope my idea helps to create awareness and drive action!
We very much like how pragmatic is the entry. Message very easy to understand and therefore we believe the call to action is strong. High appreciation during tests with pharmacists and elderly.
#2 Age Doesn't Matter, Strength does!での1,500€の賞
We really liked this entry, which was the most "different" while answering exactly our need. Great idea and great visual. The reason why we left it second is that it showed a bit less easy to understand by certain people during tests.
#3 Padded Legsでの500€の賞
Thank you Nutricia and eYeka for this challenge. It was very interesting
to work on this brief and I'm very happy to be selected as a winner! I hope
my idea will add value to Nutricia
We liked the idea of using a doll to impersonate the elderly without actually using a photo. The visual itself is interesting. It needs some further work in order to make the message more clear, but it is definitely one of the best ideas.