Trésor / Krave - Innovation for teensコンテストの結果を見る
Invent a new and disruptive concept to attract French teens to Trésor cereal.
Invent a new and disruptive concept to attract French teens to Trésor cereal, following one of the two insights listed below.
Two pages PDF with visuals and text
For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!
The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!
I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!
We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.
I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!
Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.