Thinner chips are tastier chipsコンテストの結果を見る
Convince us that Thins brand potato chips are tastier because each Thins chip is thinner and has more flavor.
In an emotionally evocative print ad + tagline convince families with kids that Thins chips are tastier chips because they are thin.
Poster with a print ad and tagline and answers to the two mandatory questions, using the template provided.
It was great 'thin'king about a concept on this project and achieving 1st place for such a big brand is great. Its nice to have a 'taste' of victory once again!
Thanks to Thins and thanks to eYeka for the challenge!
Provided a clear rationale for how thinner can be better and a positive spin on a product that hasn't changed in years.