CLEAR – Ice Cool Mentholコンテストの結果を見る
Reinvent the way intense cooling can be shown for CLEAR Ice Cool Menthol!
Show us creative ways to visualize the benefit of intense cooling to have a dandruff-free scalp for CLEAR Ice Cool Menthol shampoo in a feminine way, which breaks from all the clichés.
Poster with tagline and answers to the questions (visual + text) – Based on the template provided.
Thanks to clear and EYEKA for making me realize that it is good to know that one is not so crazy ... with the ideas that come in mind and that allow to develop.
I liked how we brought out the benefit ie. cooling of the scalp in a very feminine and provocative visual, very true to the brand's personality via the crown
#2 Feel the Coolnessでの600€の賞
Very happy for the win especially for such a big brand like CLEAR.
Glad that I was involved in such a creative challenge
I liked how we brought out the benefit ie. cooling of the scalp in a very feminine and provocative visual, very true to the brand's personality
#3 Cool and fresh all dayでの400€の賞
I am very surprised and happy for the result. The brief was fun, clear (as
the product ;) and easy going. When you do something and believe in it, it
always works. Thanks Eyeka!
I liked how you brought out a new emotional dimension of cooling/calming via yoga, a very relatable activity to young women