Create a new Knorr product for Millennial foodies!
Create a Knorr product for foodies to bring out more flavors in their dishes so they can enjoy cooking from scratch even more.
PDF Presentation (3 pages max.)
A big thank you to everyone who submitted ideas – there was an amazing breadth of creativity and a lot of really interesting areas that were explored. The designs sparked a lot of inspiring ideas for us within a workshop that we were running, helping us to be a bit braver in our idea generation, as well as encouraging us to look back at areas that we might have dismissed in the past.
Thank you for such high quality entries and for all the thought and care that had evidently been put into these. We were really impressed, and are looking forward to creating the future for Knorr based on these insights and inspiring starting points!
#1 Flavour Bombsでの3,000€の賞
I’m super excited to win my first competition on eYeka. Firstly thanks for the opportunity and I hope that the ideas I brought to the table will be of benefit and an inspiration to the Knorr brand. Looking forward to getting my teeth into some new briefs :)
We thought that this was a really intuitively designed way to add flavour into your everyday dishes, and loved the differentiation between the variants, focussing on flavour profiles rather than the specific ingredients.
#2 Herb Oilでの1,500€の賞
We are very pleased to work with the world famous brand.
We will look for a new Knorr product on the shelves in the store.
And we hope that our idea will help the brand in development and success.
We were really interested by this idea of an easy way to liven up everyday olive oil and thought it was really different to anything we’ve seen before.