Write the next chapter for Wrangler!
Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler.
PDF with visuals and texts (3 pages max) 1st page: idea summary with visuals and texts 2nd page: answers to the questions 3rd page if needed: more details
Many thanks to Wrangler for the prize!
This is very unexpected, exciting, and this is very important for me.
I also thank Eyeka for the chance to show my ability in the profession, about which I dreamed.
Congratulations! You really got the essence of what the Crafted space is about. The idea fits very well with the brand essence and I believe we can execute it rapidly!
I thank Wrangler and Eyeka!
Once again, I was very passionate about this contest and the task, and it's so cool when the fantastic ideas in your head resonate with other people.
Congratulations! We really like this idea because it puts the human body function at the center of the design. Today, jeans are designed in a very simplistic way and your idea took us to a much more exciting territory to explore.