Barilla – Roger Federer “Masters of Pasta”コンテストの結果を見る
Create an exclusive packaging design for the Barilla Roger Federer Pasta
Attract food lovers with a limited edition packaging design that tell the story of “Masters of Pasta”, to show that Roger Federer and Barilla are partners.
Please use the template provided in the creative toolkit.
Thanks to all the contestants ! We received really great propositions, it was Amazing to discover how you perceive our brand and how you proposed to elevate the common values we share with our new testimonial.
We hope you enjoyed working on it, as much as we enjoy nourishing our partnership with Federer.
We truly liked how you leverage the mastery value that share both Barilla and Federer with the designed illustration of Federer (perfection, exactness, work hard), and the abstract representation of a pasta dish, eg: pesto and basil (perfect pasta for a perfect dish).
You maintained simplicity and premiumness with good selection of tone and colors, and by avoiding blue background, mainstream code for us.
The execution is Arty, like a masterpiece. Good choice since art is part of the brand / company.
On top of this, we appreciated the idea of saga/serie with several illustrations presented.
I really enjoyed the brief, I feel honored and excited to receive the news that I won the second place!
I also enjoyed working for 2 champions : Barilla & Roger :)
Wonderful experience and grateful to Eyeka for hosting the contests.
We liked the concept of perfection that you put at the core, both by encapsulating the value at the core of the Manifesto, and at the core of the tennisman shape : perfection for Federer, and perfect feeding too.
we liked the concept of becoming a master, starting from or ending by (depending how you read it) the n°1 position you put at the core.
We appreciated also the manifesto selection you wrote around n°1 and give you the right rules to reach it.