Power-Up in a Cup コンテスト終了

We really liked the board's right amount of appeal, branding and communication. The entry has a strong potential to capture audience attention - creatively using color strengthen messaging of what Dole Fruit Bowls can bring in to a person and this being their angle of "power". This entry also supports the positive image of Dole as it uses "sunshine" for symbolism. This entry sparks many creative executions in our minds that can further strengthen the product's benefit and message.

We liked the simplicity and straightforwardness of this entry - captures one's daily life full of challenging tasks that was augmented dose of Dole Fruit Bowls, you are equipped with what the "power" that one needs to go throughout the rest of the day, despite the energy that was put on everything one has accomplished.

This is a quite creative and interesting entry. We liked how the fruit bowls was used as an icon of sound and depicts a curious beat that entices the subject to get up and grab a bowl. This action in turn, gave the "power" needed for them to continue on their tasks.

The creative link between the relevance of fruit and the energy and power was truly creative. It sparks different ideas of execution that will make the board grab more attention and carry out a stronger message.

Very creative indeed. We liked the idea of creating an iconic sign that may be promising to use that shall arouse curiosity which will potentially build brand awareness and messaging. We also thought of linking the D symbol to a fruit cup held sideways! Now that's what sparking an idea in our mind means!

Simple, straightforward and universal. Effectively shows individuals that carry out different lives with one thing in common on that they both use up energy which needs to be replenished at the later part of the day. This is where Dole Fruit Bowls effectively comes in - giving back the "power" they need to carry out their daily lives.

Very creative and realistic! This entry illustrates the reality of our daily challenges and when you come to think of it, can be broken down to mini-boards with all the same message - Dole Fruit Bowls is your perfect "power-up" snack companion for your daily struggles.

I loved it's powerful and relevant story - very creative to use the Mission Impossible execution and link Dole Fruit Bowls as the main tool to carry out "impossible" challenges and assignments.

I really appreciated the nice messaging that came with this board as it looks to 10 years and beyond and highlights on what the benefit of fruit can be in the longer run.

I enjoyed the creative execution of using an elevator to depict clear messaging of power - in times of power out, there is a Dole Fruit Bowl to power one up.