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Each year, 750,000 Indians, including 500,000 children under five, die from the most prevalent waterborne disease. This means a kid is dead every minute in rural India. Why? Because they do not have access to a consistent source of clean drinking water.

In order to create a better quality of life for those people living in India’s rural communities, an organization has been set up to provide inclusive access to affordable safe drinking water throughout India. This organization engages communities through a sustainable and professional approach that will deliver safe drinking water to the people who need it most.

What does this organization hope to achieve: Making safe drinking water a reality for all.

Your Challenge:
Tell us how should this water service be named...and why. The name must come with a tagline (which will be translated to Hindi).

It is important that the tagline be able to communicate the brand values to the rural Indians.

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