Coca-Cola - Energizing Refreshment コンテスト終了

Interpreting Coca-Cola as an Energizing Refreshment

開始 2010年11月16日(火) 終了 2011年03月28日(月) 16時03分00秒 +0000 UTC 審査 結果 2011年05月
開始
2010年11月16日(火)
終了
2011年03月28日(月) 16時03分00秒 +0000 UTC
結果
2011年05月
概要

背景

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

クリエイティブチャレンジ

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

Winning works will be nominated for Cannes Lions 2011!

審査員賞 ビデオ

  • #1 30,000 USD (24,000€)

審査員賞 写真

  • #1 15,000 USD (12,000€)

審査員賞 デザイン

  • #1 10,000 USD (8,000€)
  • #2 5,000 USD (4,000€)
  • #3 5,000 USD (4,000€)

フォーマット

● 30 – 60 sec Video/Animation
● Design/Illustration
● Photography

入賞基準

Your work must be able to express these 3 essences:
Energy, Forward Momentum, Positive

1. It must communicate and evoke a feeling of ENERGY (the power/ the liquid), which is Coca-Cola’s functional benefit.

2. It must evoke a feeling of FORWARD MOMENTUM, which is the emotional benefit and role of Coca-Cola.

3. It must be POSITIVE which is the tonality/personality of Coca-Cola.

4. For video/animation, music is mandatory to communicate ENERGY.
Winning works will be nominated for Cannes Lions 2011!

ガイドライン

Unleash your creativity, your work can take many forms: video, animation, illustration or photo!