As part of its commitment to creating New Thinking, New Possibilities for people and the planet, Hyundai is unveiling Veloster, a groundbreaking coupe that challenges all preconceived notions of what a coupe should be. With Veloster, you can expect the unexpected.
Your challenge: Create a teaser to introduce the Veloster by showing how new thinking can challenge conventions for the better and how new possibilities can be created in life. It can be in the form of an ad showing how Veloster is challenging conventions with its groundbreaking technology. Or it could be an inspirational video showing how men have created new possibilities in life (e.g. they said man would never fly and now you can even enjoy bars and private cabins on board aircrafts...) and Veloster exemplifies challenging conventions, for the better.
Format: 30 to 60 seconds video, animation or illustration.