Head And Shoulders コンテスト終了

How Surprised Can You Be When Fragrance Meets Performance?

開始 2012年06月11日(月) 終了 2012年07月16日(月) 23時59分00秒 +0000 UTC 審査 結果 2012年09月
開始
2012年06月11日(月)
終了
2012年07月16日(月) 23時59分00秒 +0000 UTC
結果
2012年09月
概要

背景

You Can’t Have It All. You’ve probably heard this before in some capacity… “You can’t have your cake and eat it too”, the French have a similar expression that say’s “on ne peut pas avoir le beurre et l'argent du beurre.” What people or situations are asking us to do is make a sacrifice. To make a choice…to choose!

When it comes to anti-dandruff shampoo, people think they have to make a choice. To choose between an effective but unpleasant smelling anti-dandruff shampoo and having great smelling hair with regular shampoo.

With Head & Shoulders, you can wash out the flakes and wash in total confidence. The confidence of knowing that even though you are wearing black, there are no flakes on your shoulders. The confidence that comes from knowing that even though you are in close quarters with others (e.g. in the metro, in an elevator or sitting closely together), your hair smells great and looks clean. The confidence that comes from knowing that you can join in and participate with no hesitation.

Head & Shoulders anti-dandruff shampoo is a well-known shampoo that effectively fights dandruff and also gives you great smelling hair. You no longer have to choose, you can have flake-free hair that looks and smells good.

クリエイティブチャレンジ

Create a video that shows the pleasant surprise people have when they discover that Head & Shoulders anti-dandruff shampoo ALSO smells good. Dramatize that surprise.

Using Head & Shoulders anti-dandruff shampoo, make a video or animation that is original, engaging and fun... the kind of video you would want to share with the people who have dandruff too.

Tips

  • You may seek inspiration from your own experience or from those around you who experience dandruff on a regular basis. Think about the total confidence a person can have once they have great smelling hair and don’t have to worry about dandruff anymore – confidently participating in group activities, no longer wondering if everyone is looking at their shoulders, the ability to wear black shirts or jackets without worrying, receiving compliments for their hair, etc.
  • Feel free to also draw inspiration from the smell of Head & Shoulders – the light fresh fragrance that leaves a nice smell on your hair. The invigorating and cooling experience you have when you use Head & Shoulders shampoo.

審査員賞* ビデオ

  • #1 3,000€から6,000€
  • #2 1,500€から3,000€
  • #3 500€から1,000€

* 審査員賞はブランドの知的所有権によります。知的所有権がない場合は賞金の半額が授与されます。知的所有権がある場合は全額授与さえます。

フォーマット

Video or Animation: 30 – 60 seconds long

入賞基準

Dramatize the surprise that people have when they realize that an anti-dandruff shampoo can also smell great. Be original, creative and unexpected when you bring that to life. Create beyond cliché moments.

Your work will have a chance of being featured on the brand’s website or youtube channel.

ガイドライン
  • You must use one or several Head & Shoulders shampoos in your video or animation.
  • You must smell the Head & Shoulders shampoo at least once in your video or animation.
  • Keep the tone of the video or animation authentic, confident and funny. Please do not make people look stupid.
  • Please avoid obvious cliches.
  • Please use the Head & Shoulders logo in your work you can download here.
  • Your media has to be copyright free to be considered into the contest. Please state whether or not the music and/or image(s) you used is/are your own creation in your media description. If you have used elements that are not yours, please provide links to the license granting you the rights of using it. You have to be the exclusive owner of those elements and all materials you have used must be able to be used for commercial purpose. Please also indicate the link(s) to the website(s) source, even if it is a royalty-free website. Media that does not comply with these regulations will not be considered for the contest.”
  • Keep a high-quality version of your creation to be used if you are selected as a winner.
  • Your entry must be in English, or in any other language if it’s English subtitled.
  • Do not show any personal details in the entry (name, contact number, e-mail address etc.)