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ケーススタディ：Co-creating a fresher way to talk about fragrance, while keeping the essenceHead & Shouldersのサクセスストーリーの詳細を見出す
How Surprised Can You Be When Fragrance Meets Performance?
You Can’t Have It All. You’ve probably heard this before in some capacity… “You can’t have your cake and eat it too”, the French have a similar expression that say’s “on ne peut pas avoir le beurre et l'argent du beurre.” What people or situations are asking us to do is make a sacrifice. To make a choice…to choose!
When it comes to anti-dandruff shampoo, people think they have to make a choice. To choose between an effective but unpleasant smelling anti-dandruff shampoo and having great smelling hair with regular shampoo.
We want you to create a video that shows the pleasant surprise people have when they discover that Head & Shoulders anti-dandruff shampoo ALSO smells good. Dramatize that surprise.
Format: Video or Animation 30-60 seconds long
Head & Shoulders P&g
Dear eYeka members,
A huge thanks for all the amazing videos you sent us. We have been impressed by the quality of the videos and the great ideas you shared. Most of them were answering the brief very clearly. The 3 winners have managed to stay close the the brief while being very creative so we will definitely leverage those videos in our future plans.
The h&s brand team
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