Showcase Toyota’s amazing “Waku-doki” to athletics fans
“Waku-doki” is the feeling you get when your heart pounds with anticipation. It is an intense adrenaline rush that brings sheer joy and excitement. Sports like athletics are full of “Waku-doki” moments.
Toyota is sponsoring the International Association of Athletics Federations (IAAF) World Championships Moscow 2013 and wants to let people around the world know of the sponsorship andconnects the “Waku-doki” spirit with athletics fans all over the world.
Create a uniquely stylish, youthful and exciting event idea for Toyota where people could experience and share the “Waku-doki” spirit on-site and from anywhere in the world during the IAAF World Championships Moscow 2013.
Your idea will inspire the development of events in many cities in the World and a global promotional campaign for a worldwide audience.
FORMAT: Pictures, illustrations, sketches, storyboards, and any visual medium that will allow you to describe your idea
A friend showed me eYeka website and told me there are some video contests going on, So I checked it out and then signed up :) it's a very cool website that gathers different creators in different segments.
I like sharing my thoughts, especially those about filmmaking, or script writing ideas, so I participate in contests. I especially like those idea contests asking for “ideas for TV scripts, events …” they drive me to participate.
When I knew I won in this contest… It was a mixture of joy and anticipation because eYeka told me that I have to wait the Toyota to decide if they will buy the intellectual property, which it didn't happen at last, but overall I felt great, it was like this smile ” ^^ “.
When creating entries, I usually start with PowerPoint and then convert to pdf for better visual and esthetic content.
I don't know exactly where I get inspiration from , I just take the first idea that comes to my head, then I will work on them and try to develop them, that's all. I create everything by myself
About one year and a half back, I found eYeka via google search. I participate in contests simply because it's fun. I am restless my nature and I constantly need to engage myself in a creative process. And each time there is a new brief on eYeka that takes my fancy, it helps me engage myself.
When I got the news that I won, I feel GREAT! Hope it won't just stop at this. When creating the media, I follow the “No hard and fast rule”. But when an idea sprouts in my head, I just follow it intuitively with a bottle of beer :)
I get an adrenalin rush just when I am working on a brief. And that process itself is my inspiration. I work alone.
I knew eYeka from the internet. I decided to participate in Toyota contest because I am very interesting about the event idea, I like Toyota product and I have created many events in Indonesia for national covered. When I found out I won, wow it's like the dream come true!
When creating media, I will observe and check what the trend is, to see what the brand behavior is and I will then choose the concept.
My inspiration comes from my imagination when I see some movie or when I travel.
I work alone to create ideas, but I will then work with my colleague for the design.