Share Danette's pleasures!
Danette is a popular and delicious dessert brand. In some countries Danette is seen as a “premium” and “gourmet” dessert preferably eaten alone, in "selfish" moments. We believe that Danette is even more enjoyable when it is eaten together, as a “shared pleasure.”
Show us how Danette can become a shared pleasure, enjoyed in shared moments.
Format: Storyboards (with an idea for a TV commercial) or illustrations with explanations.
I started to participate to eYeka's contests not so long ago. I always worked with Publicity but, because of the long hours of working that this area implies here in Brazil, I gave up of this profession to work with cinema. With eYeka I found the coolest possibility of Publicity field that is create, think about situations, search for possibilities to solve a problem and give shape to the ideas. With Danette's contest it was like that: an amazing product to work and an interesting brief which transformed my creative process in something fun. Thank you for the opportunity! Obrigado!
He did a clear interpretation of our brief, showing how Danette is a shared pleasure in a realistic and credible way. The creative idea is very nice, showing how single pleasures like riding bike, playing music or watching a sunshine, can be much more pleasant if shared with another person (and Danette!).
Be a winner in Danette's contest is really satisfactory and very comforting for the special reason of competing with talented creators from all over the world. I'm very happy that Danette's jury enjoyed my idea. I really hope to participate in other contests y try again this great sensation of letting the ideas flow. Thank you! Gracias!
Although the creative idea isn't very credible, it shows a certain funny exaggeration that could fit with the brand and shows how all together share Danette.