Show us why Yogi Sip is “the coolest way to keep going”!
Yogi Sip is the most famous yogurt drink in South Africa. Made by Danone, it is a delicious blend of yogurt and fruits that comes in 8 flavors.
When you drink this perfect combination of real fresh fruits and yogurt, you instantly feel refreshed, satiated and ready to continue what you were doing. You also like to drink Yogi Sip because it makes you feel edgy and hip! It is the “coolest way to keep going”! We need to tell the World about this yogurt drink!
Create a short, engaging story that will inspire a 30 sec commercial about why Yogi Sip's yogurt drink is the coolest way to keep going!
FORMAT: Print (Illustrations, photography, story-board, sketches...)
Winning ideas were selected on alignment with brief, execution ability , strong creative idea and copy tonality. All the ideas that were submitted added value to our brand , it clearly provided additional insights and a broader perspective on how our brand is perceived vs how we believe it is perceived. Clearly international trends that are only emerging in South Africa were validated through many of the ideas, like zombies, for example.
What a joy! I really felt that I was over the moon because of this prize. I wanted to rank the first prize in eYeka contests so badly, so it was kind of a challenge and I had to give it all in every participation. And yessssssssssssssss I made it! I'm very happy and I hope I'll carry on this rhythm in the next contests I'll be in. Thank you again for this awesome opportunity! ^^
I'm creative by nature and this opportunity to show it is very important to me. Thank you eYeka for this great opportunity that you offer to all creative people from all over the world. I wish good health and creativity to all!