Lipton Milk Teaコンテストの結果を見る
Refresh Lipton milk tea with a bright and exciting packaging and a catchy name.
Alert: you must read the whole brief to understand the challenge, not only the teaser.
Milk tea is a popular tea drink. It is loved by people for its indulging taste and varied flavors. It is now available in a convenient 3-in-1 instant milk tea format (milk+tea+sugar).
The experience of Milk tea is unique because it takes tea drinking to a new level – with rich flavors, indulging creaminess but also the goodness and caffeine boost from tea. It is often enjoyed during afternoon tea or any snacking time when you need a pick-up.
Lipton wants to bring this experience to life and make the joy of instant milk tea more exciting and appealing.
Give a refreshingly new presence to Lipton milk tea by creating a bright and exciting packaging and engaging name.
FORMAT: Pictures, illustrations, sketches with explanations.
Actually I participated in this contest without thinking of winning, I'm just happy to design the packaging, as packaging is one of my design interests.
For this packaging I tried to make it an aquarelle touch, an art technique which I often create when I was still on high school. So it feels like it brings some nostalgic to me.
Thank you eYeka and also the contest holder, Lipton. May this winning give me more and more spirit of creating.
My name is Fernando Rogério De Grossoli, I am working in a renowned agency in Brazil as Director of creation, and I have 14 years of experience in design and advertising.
Experience in analyzing different concepts and techniques from other countries is essential for the evolution of our profession. Worldwide recognition with the award from the Lipton contest is a proof and consecration of years of work and dedication.
I live in Moscow, I am married and have a daughter named Varvara.
I have insatiable desire to live and work for the good of the worldwide design. This is my first competition in eYeka, I am so happy that I won.
Making high-quality design for such big brands is always fun and instructive. It educates and disciplines .Especially great when so many talented people get involved (although to be honest, in my opinion, works there are 2 or 3 of really good entries). And I haven't been surprised that the first prize winner is Chintami. Her style is cool and of high quality. I understand that I got the third prize, not the first prize, because the package would be expensive to produce.
Thank you, I will participate more.