Close Up White Now コンテスト終了

Show how Closeup White Now gives young women an instant white smile that gets them the spotlight!

開始 2013年01月15日(火) 終了 2013年03月05日(火) 23時59分00秒 +0000 UTC 審査 結果 2013年05月
2013年03月05日(火) 23時59分00秒 +0000 UTC


We have seen countless cliche TV commercials showing us beauty queens with a smile...This time, we expect something special: there are many unexpected and glamorous occasions for confident young women to play up beauty as their strength to grab the spotlight, along with their wit, charm, personality and most importantly, their SMILE.

Beauty and fashion are a modern young woman's best friends. She knows thinking and acting fast will give her an advantage and get her the spotlight. So what can give her beauty an instant touch is always what she needs.

Closeup White Now is an instant whitening toothpaste with unique blue foam that gives you superior whitening right after the first brush. It gives young women an instant beauty edge whenever they want it. It is their best instant beauty accessory.


Through a high-quality and engrossing video/animation, show us how Closeup White Now’s instant whitening effect gives a confident young woman the edge to instant success and get her the spotlight in an unexpected and glamorous situation.

Show us original and unexpected situations where no other solutions can work but only a SMILE with instant white teeth that can help a young fashionable woman get what she wants. Create an engaging and glamourous moment when the toothpaste becomes a must-have instant beauty accessory that can help your heroine get the edge to succeed. And be reminded that fashion, glamor and spotlight are everything she needs at this moment.

Tips from eYeka: (we are not giving the answers but just thought starters so please do not make your work look exactly like our examples)

You can get inspiration from movie, drama, TV series, or simply the true story of people around you. Think about the situation where she needs the toothpaste most and how it can dramatically get her success and spotlight. E.g. a busy white-collar girl went to the company’s annual party right after a long day working. Arriving at the venue and she was suddenly asked to perform in the party like 5 mins before it started. The girl doesn’t even look panic. She pulls out a tube of Closeup White Now from her purse and quickly brushes her teeth . Instantly, she transforms into her best and most glamorous look. In 5 mins, she shines on the stage and does an acappella singing. Her smile lights up the stage and the audience applause for her performance.


  • #1 8,000€
  • #2 5,000€
  • #3 2,000€


Video/animations up to 60s


We are expecting high-quality and original work that shows how Closeup White Now’s instant whitening effect gives a trendy and confident young woman an edge to succeed in a glamorous situation where people can see her shine.

The winning entry will be awarded and used to develop an advertising campaign for Closeup White Now.



• Your entry must be in English or other languages with English subtitles.

• Closeup White Now is a premium brand. Make sure in your creation it doesn't look cheap.

• Please do not downplay any individual or any segment in the society, or spoof the competition in your creation.

• Since we are talking to young women (aged 20-25) the protagonist in your creation has to be a young woman.

• You need to show the protagonist’s teeth transformed by the blue foam from Closeup White Now (the product might have different names in different regions, e.g. in Europe it is called Signal White Now and in China it is called Zhong Hua) but please hide the logo on the pack when it appears in your creation if it is not called Closeup White Now.

• Please feature the Closeup logo, pack shot and the tag line “Instantly whiter teeth in just one brush” at the end of your creation. Download here.


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