Lenovo Yoga コンテスト終了

Capture, in a visual, the 4 modes of Yoga that empower you to do bigger things!

開始 2013年03月19日(火) 終了 2013年04月09日(火) 23時59分00秒 +0000 UTC 審査 結果 2013年05月
開始
2013年03月19日(火)
終了
2013年04月09日(火) 23時59分00秒 +0000 UTC
結果
2013年05月
概要

背景

In life there are people who dream and will always keep dreaming…and there are people who dream and then start doing.

"We make the tools, you make them do" is one of the main taglines of Lenovo and describes what they stand for: Lenovo produces computers for “those who do”. Their products enable people to achieve anything they want. Their computers are therefore “Do Machines”: with these machines, absolutely anyone can roll up their sleeves and make things happen.

Lenovo has launched a new convertible device called Yoga that combines a laptop and a tablet. Have you ever tried to read a recipe on a tablet while cooking? Ever wanted to save space on your desk by using your laptop to play music?

Well, with the Lenovo Yoga – so named for its flexibility - these difficulties are solved.

As well as using it like a normal laptop in display form, you can also fold back the touch screen to create a tablet, as well as tent or stand mode. These 4 modes allow you to use the device easily and in any situation.

Yoga is a real “Do Machine” and whether you're on the job, on the road or on the couch, it’s so flexible and versatile that it allows you to do anything you want, anywhere and anytime

Lenovo is looking for a clear and simple way for people to understand at first glance - in one single visual - that Yoga has 4 modes and that these 4 modes help “those who do”.

クリエイティブチャレンジ

Through a self-explanatory print visual, demonstrate that Yoga has 4 modes that help “those who do”.

Capture in one single visual the way that Yoga positively impacts your capacity to achieve things.

You must use the 4 icons (visible on the design page and downloadable in the toolkit) in your entry.

TIPS: Think about the barriers that might prevent some people from using either a tablet or a laptop… what are the drawbacks? They can sometimes be difficult to hold and can slip from your hands, touch screen keyboards are not convenient for typing long emails… now think about how Yoga solves these problems by offering both formats in one device. How does Yoga help you to achieve bigger and better things?

審査員賞

  • #1 3,000€
  • #2 1,500€
  • #3 500€

フォーマット

Print : Pictures, illustrations with text

入賞基準

We will award entries that capture at a glance how Yoga and its 4 modes helps you to do more.

ガイドライン

このコンテストに関するガイドライン

  • You must include Lenovo’s logo, available here. Images of Yoga are also available there (optional for you to use).
  • You must use the 4 icons. Download them here.
  • To learn more about Yoga, please visit this.
  • To learn more about Lenovo’s motto “the Power of Do”, watch this video.
  • Your entry must be in English or subtitled in English.

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