ケーススタディ：Finding the best campaign idea for Mexico's biggest financial institution.Banamexのサクセスストーリーの詳細を見出す
Show us through a tagline how a bank that is genuinely personal can empower an entire country.
Create a poster for Banamex, with an original tagline that connects with people’s emotions to show its promise to be more than a bank but a genuine partner in Mexicans’ lives.
Print: photo or illustration with text
“A year ago I participated in a contest at eYeka with a friend, he introduced me to eYeka and that time we also won! It’s an amazing way to keep my mind creatively active with things that sometimes are not necessarily of my field of work. I participated in this contest because it was interesting to see a company of my own country and try to do something for them, also it’s been the bank of my family for generations! When I learned that I won I just jumped from the sofa and started screaming, it was really exciting and I felt really fortunate. I like working in teams, this time I worked together with a really good friend, her name is Ariadna Tellez and it was a really interesting and nice process and it’s always nice how an idea get’s better when more people starts building over it!”
Wow! how familiar & close you are to our brand!! - very creative way to show our milestones through time and how we have acomplished to bring an innovative platform - you pulled out many creative elements described in the brief, like placing the customer at the center of everything we do and Banamex matching their WISHES, the timeline, the logo evolution - a great deal of effort was done in bringing in all these 4 different excecutions but all telling a great story about Banamex - Excellent job!
“I am delighted to have been selected as a winner in my first eYeka contest! I was introduced to eYeka by a family member just a few days before the Banamex tagline contest closing date. Coming up with a quick idea that translated properly and could be understood in Spanish was a challenge. Now I am looking forward to taking part in more contests – the creative process and researching a project are so satisfying. Now that I have won a prize perhaps my family will not be so eager to dismiss me each time I say “I’ve had another great marketing idea”. Thanks to all at eYeka!”
The way you built the rossetta in the middle using everyone´s effort and passion for themselves and for the country was very creative and powerful !! - also you brought in a humanized rossetta, it´s about pepole, it´s about social, it´s about working together!! - Great job!!
“eYeka I met through a friend, who was also the creator. I do not mean to flatter you, but you are better (in your category) portal that I know. I participate in contests in general because I like creation in general, because I like this job. To be honest, I do not have much confidence in banks and financial institutions, but as always, before taking part in a competition I read a lot about the brand and in this case I was pleasantly surprised because, this client does not have only the words, but true commitment. That’s why I decided to participate in this competition and the ideas I not missed.”
We very much loved the way you were able to describe "transparency" though an image. - Transparency- very powerfull concept that is highly demanded by customers in this category at this time. - this is a great insigt to explore with much more depth as this image concept used outstands from what is being done by competition - Super job!