Can you invent a completely new nature attraction that amazes, enchants and educates its visitors?
Singapore is home to some of the world’s leading nature-themed attractions: the Singapore Zoo, Night Safari, Bird Park and River Safari. In addition to being places of leisure, these attractions actively support conservation efforts, and educational programs locally and within the region. Notably, the Singapore Zoo has had great success breeding critically endangered animals. Its longest running breeding programme is the orang-utans. Similarly, the Bird Park has carried out several successful conservation efforts. It was recently in the news for having successfully hatched three Oriental Pied Hornbills – a world first.
What could possibly come next? A destination that will sit alongside these attractions and allows visitors to experience nature on a whole new, unprecedented level. We are looking for fresh, original ideas for a new nature attraction that would work in a tropical climate, feel authentic and natural, appeal to all age groups and keep local people and visitors from around the world coming back.
Your challenge is to invent a world-first nature attraction for Singapore where visitors can experience the wonder and excitement of nature in a completely new, amazing, entertaining and educational way.
You can use cutting-edge technology to bring nature to life, or you can rely on the simple thrill of being up-close with nature. Either way, we want to provide a unique experience that inspires visitors.
It’ll be fun, it’ll engage our visitors’ curiosity, and it’ll inspire them to play a bigger part in respecting and protecting the natural world. It’s not a boring classroom lecture in a park or a typical zoo exhibit - this is your opportunity to propose something fresh, something immersive, something that can arouse and educate those who visit.
Ideally, this attraction will integrate science, research and conservation of our tropical rainforest ecosystems with an experience that is meaningful for visitors. It will harness technology and nature in a way, which means their experience doesn’t only begin when they arrive and doesn’t end when they leave.
You need to describe your concept in detail, tell us what is unique about it and what visitors would experience.
We are giving you an example to help you understand what we expect. Please do not copy these literally as your media will be rejected.
Here is a brief summary of a possible entry, as an example. We would expect your entry to have more details and of course be more original:
THE WORLD BELOW. The first park that helps you discover the “World below”: Insects and creatures living underground. It starts like Jules Verne’s novel “Journey to the Center of The Earth” where visitors enter through what seems like a recently discovered meteorite impact that left a huge crater, with scientists telling you what to do and what to expect in this unusual journey. The whole park is a network of caves, tunnels, caverns… some open air, some enclosed, some submerged in water, where visitors traverse in water proof glass tunnels. It is divided into different zones, each with different types of creatures, big and small. For small insects, a clever use of magnifying lenses, cameras and high definition monitors make the insects look much bigger than they are. In one chamber there are holograms of ants that run alongside visitors, making it look like visitors too are members of an ant colony. Staff members in their early 20th century explorer costumes are here to give interesting facts and trivia and sometimes will ask visitors to perform tasks like if they were in a movie (escape from a giant boulder made by a dung beetle or decide which side to be with when two termite colonies go to war. There is even a restaurant that serves food consisting of insects, just as forest-dwelling tribes have eaten for centuries.
- #1 賞 7,500€
- #2 賞 3,500€
- #3 賞 1,500€
- #4 賞 1,500€
- #5 賞 1,000€
Illustrations/photographs with explanations, presentations.
We are looking for ideas, experiences and emotions that will create this whole new nature-based attraction, to be co-located alongside an existing zoo, night safari and river safari in Singapore. What matters the most is the need for this attraction to be fun and deliver a memorable, immersive experience to all visitors; one, which can create and share knowledge, inspiring everyone to respect nature and preserve it for future generations. One, which helps every visitor understands the incredible diversity of our tropical rainforests and the fragility of our natural environment.
Featured activities or exhibits should be interactive and connect with the emotions of visitors.
- Your attraction should embrace the values of creating fun, evoking the curiosity of visitors, sharing knowledge, inspiring people and finally, fostering respect for our natural environment
- Your attraction needs to be accessible and interesting to people of all ages as well as affordable for everyone.
- Your attraction would ideally draw upon Singapore’s tropical rainforest setting and its associated ecosystem: it needs to be authentic.
- Singapore’s weather is very hot and humid all year round, with intense monsoon seasons. Try to design something with both indoor and outdoor facilities where visitors can be comfortable.
- Please remember to be environmentally responsible and keep pollution (including noise, visual pollution and the impact of visitors) to a minimum. Tearing down hundreds of trees to build a new nature attraction probably doesn’t fit the brief very well!
- Ideas, which include a conservation, research and education component are welcome.
- Entries need to be in English.