Share your fantastic Fa feeling!
Imagine a road trip with your girl friends, wind in your hair, and sun on your faces… Your favorite song comes on the radio. You give the nod and everyone starts singing the chorus at maximum volume! You love your life! Imagine walking in your city’s garden with your colleagues during a lunch break and suddenly kicking-off your shoes in unison. Magically transforming a dull office lunch into an impromptu picnic full of laughter.
Fa makes you feel attractive, confident and fresher for longer with inspiring, uplifting and revitalizing scents. With Fa, you can keep that refreshed, sweat-free, energetic and enthusiastic feeling all day long. When you feel fantastic you can make your world more fun, creative and dynamic.
We could all do with feeling more fantastic…
Share a fantastic feeling by showing how you can change your world and influence the people around you in a spontaneous, fun and refreshing way, thanks to Fa.
Don’t just make a TV commercial. No one shares TV commercials with their friends online.
Instead, engage your audience with an original, spontaneous and positive story that will surprise them, make them laugh and make them want to share that fantastic feeling with others.
We are giving you examples to help you understand what we expect. Please do not copy these literally in your submission, as it will be rejected.
Despite the heat and a long day in the office, Jane feels fresh enough for an early evening walk. She is not a fitness addict but knows that she needs to exercise, if only she could find that extra motivation… We watch Jane leaving her desk, changing into more comfortable clothing and sneakers, adjusting the volume on her iPod and setting off for a brisk walk through the city streets all the way home. The sun is slowly setting, casting beautiful shadows along her journey. She pauses by a school playground to stretch. It is recess and the children are outside, playing noisily under the watchful eyes of their mothers. The children are curious and start gathering as Jane does her stretches, only seeing Jane from behind. While the camera focuses on Jane’s exercising and how impeccable she looks (thanks to Fa), the playground falls suddenly silent… Jane turns around and bursts out laughing! All the little children are copying her every move, dancing and stretching along in unison. When she stretches her hand to the sky, they stretch too. When she lifts one leg, they all try to imitate, bumbling along. She jumps up and down and claps with the children following and laughing. Even other passersby, the children’s mums and a street cleaner are joining this impromptu mass choreography. Jane is beaming - exercising has never felt so fun. What a fantastic feeling to be shared!
- #1 賞 15,000€
- #2 賞 10,000€
- #3 賞 5,000€
Video 30 to 60 seconds.
Don’t just make a TV commercial for Fa. The jury will award the entries that communicate the fantastic feeling Fa gives a woman most successfully and shows how she can share that feeling. We are looking for a very engaging, high quality story that people will want to watch again and again and share with their friends - because it makes them feel fantastic too!
- Include the Fa logo provided here in your entry.
- You do not need to feature a Fa product in your entry at all. It will not increase your chances of winning since it will make it look more like a TV commercial… If you do and if it is very relevant to your story you can choose among Fa’s wide range of body care products such as shower gels, foam baths, liquid soaps, bar soaps and deodorants.
- Do not feature other body care, beauty or personal hygiene brands in your entry.
- Entries in English or subtitled in English.