Show us the pure magic of Samsung’s S-Pen in a personal and creative story!
Pens were created to help men draw and write. They are an extension of our fingers and they exist to connect a man’s spirit to his means of expression, in this case paper. Today, we tend not to write on paper but on screens. A stylus is much more precise than a finger when using a touch screen device, enabling the user to achieve much more. Samsung has revolutionized the smart stylus for its “Note” products and invented the S-Pen. It is an input tool that provides a similar feel to an actual pen: with the S-Pen, it is so easy to express yourself and be creative. For instance, you could paint a digital masterpiece on the screen, or handwrite your e-mails to give them a stronger sense of self-expression. The S-Pen encourages your creativity in a very magical way!
Sadly the magic of the S-Pen remains unknown for many potential users. We would like your help to show them the magic of the tool and to convince people that, once fully mastered, the S-Pen creates amazing new experiences!
Create a powerful, engaging story that shows how the magical S-Pen opens up a new world of possibilities and personal expression when used with your Samsung device.
Do not make a TV commercial or a product demo; focus on the emotional journey that can be unlocked by the S-Pen! But please pick at least one of these features and show it in your video:
- Air Command
- Action Memo
- Pen Window
- New Multi – Window
Your video or animation should make people share it with their friends, intrigue them and make them want to try the S-Pen.
We are giving you an example to help you understand what we expect. Please do not copy it in your submission as it will be rejected.
For example, you could create a story about someone who is taking pictures in a wintery city. Everything looks grey, sad and cold; he wants to add a bit of joy to the images because inside, he feels really happy. Using his S-Pen, he colors the bare leafless trees green and changes the sky from white to blue. He adds smiles to people’s faces and transforms the pavement into a beach. All of this is possible thanks to his S-Pen as it allows him to put his personal touch on everything he captures in a photograph!
- #1 賞 10,000€
- #2 賞 6,000€
- #3 賞 4,000€
Video or animation no longer than 30 seconds.
We are looking for high quality content that will create a buzz on social media networks. The video or animation should not be a product demo but truly engaging and original content.
The jury will be looking for contributions that best inspire people with a sense of irresistible magic about the S-Pen.
- Entries must be in English or in any other language as long as it is English subtitled.
- Your video can feature any pen or download the packshot of the S-Pen here. If you are selected as a winner, we will provide you with an S-Pen and you will be asked to reshoot the scenes where the product is featured.
- If you happen to show a Samsung device please only feature the Galaxy Note II or Galaxy Note 8.0. Obviously, don’t feature any other mobile brands.
- Pick at least one of the new features of the S-pen (Air Command, Action Memo, Pen Window S-Finder, Scrapbook, New Multi – Window ) to showcase in your video. Please watch the video here to get more info on the features (start at 19' to 33' of the video).
- You need to come up with something that will be shared and talked about.
- Do not make comparisons with other manufacturers.
- Do not mention environmental issues.
- Do not portray kids using smart phones.
- Do not use any Samsung music or official advertising elements.