Introduce Pop Tops to moms as fun refreshment for happy kids wherever they go
Pop Tops is a tasty fruit juice drink for young kids (4-6 y/o). It is made of 30% real fruit juice and has just been re-launched with 30% less sugar and with no artificial color, flavor or sweeteners. The packaging design is perfect for kids - the size is suitable for their small hands to hold, the cap minimizes the risk of spill or mess and is easy to be re-sealed after use. This also makes Pop Tops a great choice for on-the-go occasions (in the car, at the beach, in the park, kids parties, etc.). What makes it even more appealing is a series of cute, colorful and fun fruit characters that appear on the latest packaging and go with different flavors – Alfi apple, Oli orange, Bo Bo blueberry, Razzle Raspberry and Buzz blackcurrant. Each character has a unique personality (refer to guidelines that you can download here)
Pop Tops wants to bring happiness to both moms and kids. Moms will be happy to give their kids what they want without worrying about the high sugar level and artificial ingredients. Kids will enjoy the company of Pop Tops and its playful characters.
Create a bright, simple and playful print ad (that is visually appealing to kids aged 4-6 years old) with a catchy tagline to convince moms that Pop Tops is a fun refreshment for their kids and brings happiness wherever they go.
Your print should be colorful, playful, and bright with fun fruity characters to make it appealing to 4-6 year old kids. While the ideas and the messages you need to convey should be convincing enough to moms, as they will be the ones buying the product.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
You can start thinking about which feature of the product could be the most convincing and appealing to moms. Maybe it is the packaging that is suitable for kids to use, they can hold it with their small hands and drink it without spilling or making a mess. You decide what you think is most important.
You can refer to Pixar/DreamWorks animated movies for inspiration about how to make the visuals appealing to kids and the story engaging and humorous to adults as well.
- #1 賞 3,000€
- #2 賞 1,500€
- #3 賞 500€
Photo, illustration or print with explanation
We expect original, simple and smart ideas with engaging and playful visual expressions. It should be positive, happy and something people want to share and talk about. Pop Tops is a simple, bright and playful fruit juice drink for kids so please don't introduce it like a wholesome, healthy or organic drink. Be fun, playful or cheeky but not cheesy.
The winning entry will have a chance to be used straight away in Pop Tops’ outdoor and digital communications.