Show us what happens when a potato-based product is put in the microwave!
Help Lay’s unite families with a new microwavable product. It is a potato-based, salty or partly salty snack that can be shared.
Presentations with pictures or illustrations and text. (PDF only)
The Lay’s team were delighted with the breadth and quality of the entries received and the passion shown for how we can extend Lay’s into new eating experiences. We are looking forward to researching our nominated winners with our consumers to understand how we can truly push innovation on Lay’s to the next level.
I'm very happy to have won the first Prize and glad that you liked my idea. It's the 2nd time I win so I just would like to say Thank You to eYeka.
At the heart of the Lay’s sharing experience by offering a way for people to share the great taste of Lay’s in a new format with individual tailoring to their own tastes via unique dips.
I am surprised and delighted to have been rewarded for my effort. I thank Eyeka for the opportunity to have participated and I look forward to more creative fun in the future.
A unique twist on the potato chip by offering consumers a way to transform them into a fun snack for sharing in the microwave
I know eYeka from a friend. I never took it seriously until a close friend of mine won a contest last year. I participate in contests because I find it challenging. I love designing things and putting ideas into something more tangible. eYeka contests give me chances to be creative outside my regular job. It gives the fun as well as the challenge I need in my life without going to far from my computer (haha). I love Lays. It’s one of my favourite snacks. So when the contest notification came through my email, I feel that I have to participate. It triggers my curiosity about what else can you make from a potato from snack. This is my first prize so I’m super excited when I found out I won. I didn’t expect it at all.
A way to deliver very differentiated snack experiences.