Connect with Animals! コンテスト終了

Can humans and animals creatively connect?

開始 2013年12月19日(木) 終了 2014年02月09日(日) 23時59分00秒 +0000 UTC 審査 結果 2014年03月
開始
2013年12月19日(木)
終了
2014年02月09日(日) 23時59分00秒 +0000 UTC
結果
2014年03月
概要

背景

Creativity is a language that connects us all. We like to engage in creative activities and we all marvel when we see something creative. It is a defining universal human trait. We can therefore ask ourselves whether humans are the only ones capable of being so creative? What about animals? Could creativity help us better understand and bond with our pets?

A large advertising agency wants to show that creativity is a universal language, including among animals or between humans and animals through a video that will become the next Youtube viral hit.

クリエイティブチャレンジ

Create a video/animation that shows humans and animals connecting through a creative activity, leading to a surprising, original or hilarious outcome.

Your story can be real or fictional. You can stage it.

We are looking for an entry that will become the most talked about video in 2014. If you want your video to be shared because it is cute, it has to be "cute overload". If you want it to be talked about because it is funny, you need to be laughing out loud just thinking about it. If you want it to buzz because it is surprising and original, tell your story to friends and see whether they talk about it to other friends. If they don’t then your video idea does not have sufficient viral potential.

TIPS:

These examples are only provided to illustrate our expectations. Please do not use them literally in your submission, or it will be rejected.

If you do not have a pet you could film your video from an animal’s point-of-view.

Daryl is an amateur DJ. He is rushing to compose a track on his laptop for a gig in his local club. His cat is roaming around, meowing and trying to get his attention by patting the computer. Daryl gets up to get some cat food. The cat excitedly jumps on the keyboard before dashing to the kitchen to follow his master. Unaware of the cat’s “contribution”, Daryl saves the file. Cut to Daryl playing in a club, his track comes on. It sounds completely jumbled and the chorus is a cat meowing... Everyone looks shocked. Fast-forward a few days. Daryl’s music is still playing in the background and you can see posters advertising his future gigs, fully booked for the next few months in the best clubs. They have a picture of his cat as the lead DJ and Daryl as a supporting act!

審査員賞

  • #1 5,000€
  • #2 3,000€
  • #3 2,000€

フォーマット

Videos/animations can last up to 45 seconds.

入賞基準

We expect highly creative videos that trigger a strong emotional response, be it hilarity, surprise, or delight.

The winning entry will be showcased on social media, including Youtube, to become a viral hit so high-quality creative execution is important.

ガイドライン

このコンテストに関するガイドライン

  • Do not harm, distress or endanger animals in your video, as it will be rejected.
  • We will accept entries in english or any other language as long as you include subtitles in english.

eYekaスタンダードガイドライン

  • 参加エントリーに個人情報(名前、連絡先、メールアドレス等)を開示しない
  • 受賞者として選ばれた場合作品の高品質を保つ
  • コンテストにおいてあなたの作品の自作権は守られます
  • メディアに貢献している著者と配役それぞれから書面による承諾を得なければなりません。
  • 自分のものでない作品(音楽、写真、デザインその他)がある場合は、メディア詳細のなかに、使用する音楽や画像が自分の創作であるかどうか記入し、自分に使用権を許可する許可証のリンクをつけてください。
  • コンテストルールに従ってeYekaとそのクライアントが作品を使用することを許可するものを書面にて提出して下さい
  • コンテストルールに従っていないと見做される作品はコンテストに参加できません