Refresh 7UP with an ultra new and cool packaging graphic design.
Please note that this contest is open to participants who are the age of majority in their jurisdiction at the time of entry in the Contest.
7UP, the iconic lemon-lime soda brand, is well known for breaking conventions. As a cool and upbeat brand, 7UP has always been connected with youth and woven into pop culture. However, in recent years, 7UP has lost some of its appeal with younger generations.
Refresh 7UP with an ultra new and cool packaging graphic design to convince the millennial generation (young people aged 18-24) that it is a cool brand and “a brand for me”.
Format: Presentations with pictures or illustrations and text in no more than 6 slides (PDF only)