SK-II - Embodimentコンテストの結果を見る
Can you create an authentic bond between SK-II products and a model that is attractive to young women?
Create an original print ad that will instigate women’s desire to be part of the SK-II world. Make us feel the emotional bond between the product and the model, and of course, the viewer.
Photography, illustration with product embedded
Many many thanks to everyone for all your inspiring work! It's truly taken us out of our comfort zone, and into the realm of creative possibilities. We very much look forward to working with you all again in the future!
#1 SK-II, Facial Treatment Essence, light sourceでの3,000€の賞
At first, thank you to eYeka and SK-II to have chosen one of my creations for this exciting competition. I also wanted to thank the model, Imène Pauloin if I can give her name, which largely contributed to this success, by her patience, her charisma and beauty. Thank you all for that prize.
We loved the power seem to be eminating from the bottle. Her expression as well is truly captivating!
#2 Be one with the essence of youthでの3,000€の賞
It is a great delight to win the SK-II competition as the standard was high. The secret is to think of how a product makes the consumer feel and then get these emotions onto paper, or how the consumer wants to feel. I'd like to thank Eyeka again for running the competition and the SK-II brand for their choice of the winning entry!
We loved the attention to detail and artistry that went into the creation of this masterpiece!
#9 SK II - Age isn't a problemでの500€の賞
When I first read the brief, I focused my attention on the stempower, because my mother uses this product. So I just asked her about her experience of using the stempower cream, and how she felt. I’m happy because I easily got references from my own family. Thus I can understand the Stempower effect on women and what they feel : age truly isn’t a problem anymore. Thank you SK-II and eYeka! :)
Very clever story-telling!