Calling for fresh ideas that will shout: “fresh and delicious bread sold here, people”!
Blow us away with clever and creative package designs that will make shoppers believe that packaged bread in the supermarket is fresh and delicious.
Presentation with illustration
Tip Top would like to thank all of the community for your entries. The responses we got are of a very high calibre and made choosing winners very difficult. Lots of very interesting approaches and the effort put in to bringing to life the ideas was impressive. Thanks!
I found eYeka when I worked as freelancer for Danone, the creatives were talking about it and so I tried.
It would be pretentious to say that I do not care for the price, but it is rarely what motivates me to work for eYeka.
I do like the challenge and the complete creative freedom in this type of work. When I see the competition, and so many great designers working next to me I understand the value of individuality and life experience.
The craft is there, what makes us stand up is the unique flavor of our story.
Leveraging the power of the senses and tapping into the emotions associated with the smell of fresh bread. The designs are simple but effective.
I was not the first time become the winner of the eYeka and with each new contest, I begin to understand that to win, you need to carefully read the brief and refers to it, it is very fruitful.
You need to come up with several options, and select only one and do it qualitatively. Do your job wisely and you will succeed! good luck)
The design brought in lots of aspects we liked - the natural textures of paper and fabric, the resealability of the pack. The design felt like it was using natural cues to drive perceptions of freshness.