Schick - Shaving Prepコンテストの結果を見る
チャレンジ
コンテスト要約
Can you convince young men to have smooth, comfortable shave and irritation-free skin?
Let young men know, in an entertaining and appealing manner, that shaving is no longer a necessary evil and that using Schick’s pre shave foam/gel will reduce skin irritation and redness.
Videos / Animations – 30 seconds MAX
Schick Quattro Energizer
Thank you very much for the participation. All entries are great, and it was quite difficult to select it. Talked with 12 different market in APAC, 3 ideas are selected that have strong potential to drive business.
審査員賞受賞者
Schick Quattroで選択
davimejia112 #1賞
#1 Are we not men?での10,000€の賞
Excellent idea that using wiper rubber sounds as metaphor of "Not using shave prep". This is easy to understand, in-line with strategy in the brief. As this is only touching “Issue Set Up”, we need to adding “Issue solving” in the middle.
Perestyuknn #2賞
#2 Don't lie to yourself.での6,000€の賞
Great idea that using hand slap as metaphor of not using shaving prep. Easy to understand.
allentaste #3賞
#3 Coconut Kissでの4,000€の賞
Deliver a benefit of shave prep in 2 aspects a) helps to reduce irritation, and b) emotional bonding – appeal to women.
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