Can you help Chinese women experience a delightful, fabulous scented, fresh summer with Lux Happy Fresh?
Dazzle Chinese women with ideas and activities (online and outdoors) that will make them enjoy a fine fragranced, fresher, pleasanter summer, thanks to Lux Happy Fresh.
Presentation with illustrations, 5 pages max (PDF)
Thanks a million for your energy & enthusiasm on submitting your entries. It was amazing to see a massive number of highly creative ideas and very good insights generated for Lux Happy Fresh. Definitely it wasn't an easy task to choose only 4 ideas.
Please join us in congratulating the winners.
I am happy that I can use Chinese to participate in this contest! So I don't need to worry for my poor English. It will be perfect if the future contests can accept all lanaguges.
I am excited to participate in this contest because it's targeting Chinese women.
With the prize money, I will consider chaging a new phone :)
I feel eYeka has more and more talented creators so winning becomes more difficult.
Thank you eYeka!
Ypp1117, we must confess that the “Fresh Train” has blown our minds and we are confident that Chinese consumers will love it too. We really appreciated the idea - it's an incredible solution to get consumers to experience the Freshness feeling in a way that brilliantly answers the brief. Furthermore, it’s great to see that the creative idea was inspired by a Korean reference which surely would resonate with Chinese consumers. Thanks for bringing us this very breakthrough idea and congratulations for your 1st place.
I am very excited and honored to win this prize which gives me confidence again.
I live in South China which is very hot and humid, so when I saw the contest brief, I immediately had the idea of "Fresh Umbrella" :)
I still remember when I first particiated in eYeka contest, I won. But then after a long time, I never win again. Sometimes I did feel disapointed, but I realized the experience of creating itself is more important, no matter what the final results are.
I am very happy that my effort was not wasting this time, and I hope I could create something even better. Thank you eYeka for the support.
Thank you for presenting the “Happy Fresh Umbrella”, Humiko. We were delighted to see the most ordinary summer item in China transformed in a full campaign with different consumer touch-points very well integrated. We loved the Lux Happy Fresh designed umbrellas- it’s ready to be the next fashion hit in Chinese Summer. :)
JLewis, the “Refreshing Garden” is perfectly well executed. We see as a great solution to make the Chinese consumers feel alive with Just a Little Lux in a very engaging & unexpected way We must say that you just brought the campaign idea to life! Parabens.
This idea takes seriously the potential of the digital channels & the different uses that can be explored. It’s a very good mechanism to encourage people to spread the message & at the same inviting consumers to be part of the story. It would be amazing to see people gathering with colleagues to have their own “Instant Fresh Point” :) Congratulations, Volodymyr.