Help people choose a healthy life by introducing Metamucil in a very unexpected way.
Beyond just advertising, can you create breakthrough and awesome ideas for activities that will get Metamucil’s message of “make healthy decisions, take Metamucil!” noticed?
Presentations with text and illustrations. 5 pages max.
Thank you to all the creators who participated in this contest!
#1 Metamucil Signでの3,000€の賞
We are really excited and thankful that Metamucil chose our entry "It's A Sign" to be the grand winner !
We really loved your idea because it has good PR potential to share the message and makes people interact with signs.
#2 Follow Meでの1,500€の賞
It feels great winning second place in this contest. I really enjoyed the brief and aspired to come up with a concept which would interest myself, be bright and visually arresting and cause some attention around the streets. Thank you Metamucil for selecting me as the second place winner!
We loved your idea because it has good PR potential. It also enables to provide controlled info related to brand and benefits. It can be executed in private spaces used for healthy activities and reach highly receptive people.
#3 The Healthy Caravan of Metamucilでの500€の賞
I am very happy to be the third winner of this contest! This is unique and I was grateful for it. I still feel like I am in a dream. This is my second victory in eYeka and I'm very happy.
I hope this will be the forerunner of my next victory and I hope this idea will also be used in my country, Indonesia. I also hope this victory will motivate my friends because it does motivate me (and us) to participate in future contests! Hard work pays off!
We loved your idea because of its PR potential. In a one big day execution it can generate buzz and provide continuity by providing information about the product. It also ensures an educational moment or consultation stop.