Halls Freshness Sound コンテスト終了

Think you have a wild imagination? Then show us, in a crazy video, what you think happens when the sound of fresh Halls drop is on.

開始 2014年08月27日(水) 終了 2014年10月05日(日) 23時59分00秒 +0000 UTC 審査 結果 2014年11月
開始
2014年08月27日(水)
終了
2014年10月05日(日) 23時59分00秒 +0000 UTC
結果
2014年11月
ニュース

Deadline extension

14/09/30 10:25

Dear creators,

After receiving many inquiries  from you asking some extra time to finish your videos, we decided to extend the deadline of the contest till Sunday, 5th of October, 23:59 UTC!

You now have 4 extra days to submit your creative videos! Good luck!

概要

背景

When you unwrap a Halls drop and bring that mind-blowing coolness to your mouth, you experience freshness that is out of this world! Halls drops are so powerful that you cannot help breathing out and releasing that freshness into the air, making a recognizable sound. That’s the Halls freshness sound. Your story should focus on what other sounds it could cover.

The effects of Halls’ freshness sound were explored in 2 ads in the late 90's (see below). In these videos the Halls sound covered a tennis match, or the music in a club, and the characters gave the crowd a great show. Now Halls wants you to be as inventive, wild, creative and funny as you can, to take the story one step further.

 

 

Astonish us with a story about what sounds the Halls freshness sound covers!

クリエイティブチャレンジ

What do you think might happen when someone makes the Halls exhale sound? What happens or what kind of sounds can it cover? Bring out the creative beast in you and surprise us with the most awesome, hilarious, wild Halls freshness sound story possible!

Halls offers an enjoyable refreshing boost that invigorates your mind and feels like a deep fresh of air – you can’t avoid releasing a huge exhale to unleash that sensation with a big sound effect. You need to bring that sound to life in your entry. Your video should appeal to men or women aged between 18 and 30. The aim of this brief is to entertain them, give them a good laugh with over-the-top stories that really capture the effects of Halls' overwhelming freshness.

Your video must be very surprising. You need a strong start that will hook viewers within the first 5 seconds. Viewers should not be able to guess how your video is going to end and stay glued to their screen and have a real surprising moment that will wow them, and make them want to share.

 

TIPS

Imagine funny situations where making the freshness sound can replace real sounds, which will lead to some comical situations.

Example: a man at the zoo standing in front of a gorilla. The gorilla is pounding its chest, making loud noises. The man takes a Halls drop and makes the Halls sound, which attracts the gorilla's attention and it starts imitating him.

The situations can be portrayed with real characters (as the original version) but also with animations and the situations have to be in a modern setting. The key objective is to get a video that will convey the message of freshness and that will help drive attention online.

審査員賞

  • #1 8,000€
  • #2 5,000€
  • #3 2,000€

フォーマット

Video/animation up to 35 seconds.

入賞基準

A well-crafted video that brings to life a modern, entertaining twist to the Halls' freshness sound.

The ideal video must follow the narrative in the original version:

  • The natural sound heard
  • Something happens and the sound stops, but continues in an unusual tone
  • The character making the sound is revealed to the audience
  • The sound stops because the main character doesn´t have freshness in their breath anymore
  • They put another Halls in their mouth and the sound resumes at full blast

Halls is an exciting brand. Here is what it’s about (make sure to capture these features in your entry):

  • Hall’s is: energy, bold, extreme, sexual, connected, humorous, cool, fun
  • Hall’s is not: too rationale, show off, luxury, passive, shy, trying too hard
ガイドライン

このコンテストに関するガイドライン

  • Please submit entries in English or Portuguese or with English subtitles
  • Don’t portray the freshness as negative, it’s a wonderful sensation
  • Use the Silver Mint pack shot as the end-frame. If you feature the product in your video, use Halls Silver Mint as your first choice, Halls Extra Strong as a second choice or any other Halls as a substitute. Halls logo and pack shot usage are mandatory. Please download them from the toolkit.
  • No children or drugs
  • No mainstream, dull, expected ideas

eYekaスタンダードガイドライン

  • 参加エントリーに個人情報(名前、連絡先、メールアドレス等)を開示しない
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  • メディアに貢献している著者と配役それぞれから書面による承諾を得なければなりません。
  • 自分のものでない作品(音楽、写真、デザインその他)がある場合は、メディア詳細のなかに、使用する音楽や画像が自分の創作であるかどうか記入し、自分に使用権を許可する許可証のリンクをつけてください。
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