Make new Visa cardholders excited by reinventing the welcome kit that they receive with their new Visa
Reinvent the standard boring credit card welcome kit by creating an original, modern, appealing introduction to delight and excite new Visa card users.
Presentation with text and pictures.(5 pages max)
The idea of using the card as the "key" for the augmented reality showing all the benefits that the cardholder have access was very interesting for us and we really liked it. And also the way the innovation was used to complement the information about the product benefits.
What we liked most in the proposal is the way that visually it shows all the benefits the card can offer by simply showing a continuity of the card related the benefits like purchase, protection, online purchase, etc.