Mountain Dew Rechargeコンテストの結果を見る
チャレンジ
コンテスト要約
Invent a Mountain Dew drink that will encourage male teens & young adults to be bold and recharge them fully!
The first contest of the series of three Mountain Dew contests is about Recharge. Invent a new kind of drink that will help consumers recharge before they engage in an important activity.
Presentations with text and visuals, 5 pages max.
Mountain Dew Pepsico
Thank you all for your participation! Selecting winners has been a hard task given all the great ideas the contestants provided. We certainly look forward to engaging you all again in the future!
審査員賞受賞者
Mountain Dewで選択
AnnaNThang #1賞
#1 RISEでの3,000€の賞
Mountain Dew Rise truly offers the brand team a unique proposition, and allows to speak to the morning occasion in a new way. The notion of "morning carbonation", combined with interesting ingredients were of particular appeal. Moreover, the artwork truly brought the proposition to life.
AnnaNThang #2賞
#2 Venomでの1,500€の賞
Venom truly captured the Mountain Dew brand ethos in its ability to break the boundaries of what a traditional CSD might offer. From the name to its rugged cues, Venom is truly "on brand".
DIEGOFSF #3賞
#3 Mountain Dew EnergEでの1,000€の賞
Energe is interesting in the fact that it considers the best way to offer a concentrated Dew, on-the-go. We liked the capsule as the hero of the idea, as it represents our on-the-go consumer.
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フィードバックサークルでの寄稿者投票に基づく
クオリティの上位者
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1位
MOCKI010
123,340
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2位
ma-create
723,050
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3位
AnnaNThang
905,410
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独創性の上位者
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1位
MOCKI010
123,340
クリエイティブスコア
-
2位
AnnaNThang
905,410
クリエイティブスコア
-
3位
ma-create
723,050
クリエイティブスコア
物語の上位者
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1位
AnnaNThang
905,410
クリエイティブスコア
-
2位
ma-create
723,050
クリエイティブスコア
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3位
alorsold
49,990
クリエイティブスコア