Mountain Dew Treatコンテストの結果を見る
Treat young guys with a delightful soft drink, by Mountain Dew.
The second contest of the series of three Mountain Dew contests is about TREAT. Invent a new kind of drink that will offer to reward young people after they have completed something they should be very proud of.
presentations with text and visuals, 5 pages max.
Cidew represents the way Mountain Dew would do Cider. The artwork and packaging truly brought the idea to life, and leveraged the heritage of cider as a part of the brand proposition. This is Dew Cider, the bad-ass way!
#2 DiLight+original logoでの1,500€の賞
We were impressed by incredible artwork and the new experience for the consumer. This idea highlighted an opportunity for Mountain Dew to offer a new taste experience to the consumer.
#3 Zesty Confettiでの1,000€の賞
The team was attracted to the dual-pack idea and the unique ingredients. Moreover, it offers the same bold color to a Dew product that the current color offers, allowing it to stand out from the rest of the pack.