Pringles New Flavorコンテストの結果を見る
チャレンジ
コンテスト要約
How can you creatively convince munchers to try out the new amazing Pringles flavor – Chili and Sour Cream?
Pringles‘s got a new flavor for you: Chili & Sour Cream! Your job is to get the word out and make sure that everyone tastes this awesome potato chip, through a print ad.
Print ad and text explanation (2 pages PDF)
Pringles Kellogg's
Hi everyone, your passion and creativity keep amazing the Pringles team! This exercise has been nothing but an eye opener for all of us working on the new flavors. Honestly, it was painful to select the winners because all you guys are awesome!! Anyway, a contest is a contest, so congratulations to the winners and a big thank you to everyone who took time and efforts to help us with the project. Stay tuned for more challenging ideas and we hope to work with you again!!
Pringles Regional Marketing Team.
審査員賞受賞者
Pringlesで選択
matocg #1賞
#1 True Loversでの3,000€の賞
Hi matocg, thank you very much for a passionate and fun illustration of our new Sour Cream and Chili flavor. We find the specific angle of romance unique, relevant and straightforward. Pringles Regional Marketing Team.
tchantier #2賞
#2 shark & Vampireでの2,000€の賞
Hi tchantier, thank you very much for a unique visualization of our new flavor. This makes an interesting print ad that subtly tells the flavor story. The element of discovery plays important role here and we trust that viewers would appreciate the ad and be intrigued to try this out. Pringles Regional Marketing Team.
xdfxstudios #3賞
#3 Pringles: Two Flavors Have Never Been More In Loveでの1,000€の賞
Hi xdxstudios, thank you for helping us visualize the idea of a party on your tongue. We love the way that the ingredients are brought to life in a fun way. Pringles Regional Marketing Team
remusbonnin #4賞
#4 A Spicy loveでの1,000€の賞
Hi remusbonnin, what a fun illustration and analogy! We enjoy this ad as it is playfully original and sparks imagination. Thank you! Pringles Regional Marketing Team.
Samira-Rafi #5賞
#5 IRRESISTIBLE TASTE…での500€の賞
Hi Samira-Rafi, we love the simplicity and eye cathiness of your idea! This makes an eseential print add that draws a clear move of eye sight -- first the lips, then the chip, then the ingridients & brand. Thank you! Pringles Regional Marketing Team