Maille Gifting コンテスト終了

Amaze food lovers with your gift idea to be made by Maille.

開始 2014年11月05日(水) 終了 2014年12月03日(水) 23時59分00秒 +0000 UTC 審査 結果 2015年06月
開始
2014年11月05日(水)
終了
2014年12月03日(水) 23時59分00秒 +0000 UTC
結果
2015年03月
概要

背景

Maille is a pretty unique brand. Founded in France in 1747, the “Maison Maille” (House of Maille) offers a great selection of mustards, vinegars, gherkins, sauces and food accessories to people who have a passion for good food.  People who love and use Maille products are passionate about food: planning, buying, preparing, eating and above all, sharing that pleasure with their loved ones. They have a real love and respect for high quality ingredients and for the stories behind them.

Maille has stores in Paris, Dijon (the place where it all started), London, New York (just opening now) and products can be bought online too.

Maille's most popular product is the Dijon Originale, sold in mass retail and the flagship product sold through the stores, is the very high–end Chablis with Black Truffle mustard, (shown below), sold fresh from the pump in an authentic sandstone jar.

Maille also offers a line of accesories (mustard spatula, oven gloves, aprons) and gifts (seasonal combinations of small jars of mustards packed in special boxes and bags.) for its demanding customers.

Thanks to these items, people who used to struggle to find gifts for discerning friends are now able to avoid the clichéd gifts of wine, flowers and chocolate and amaze their friends.

Maille wants to delight even more customers with memorable items that will give them the incentive to try something different. 

クリエイティブチャレンジ

Amaze Maille with new gift ideas that people will offer to amaze and fill their friends with joy.

First of all, your gift project should focus on packaging.

It is very important for your gift to be presented in a nice way. It can be boxes or bags, anything that people can open and discover with eyes wide open and a smile on their face.

Secondly, what is the gift in itself? You can be inventive and suggest items that Maille does already produce. As long as it’s related to food, i.e. something that is useful in the kitchen or at the table, and is high end, it could be a good idea. You can find the list of Maille products by clicking here.

The ideal gift is something that instantly generates talking.

Remember, this is something that is bought on exclusive channels, not in supermarkets. It is premium and so beautiful that people would display it on the table or in the kitchen. They are proud of owning it and using it. 

The gifts will be offered in many occasions such as: invitation for dinner, birthday, Christmas etc.

ヒント

下記に紹介する例は、望ましい応募作品例を分かりやすく説明するためのものです。この内容のままの作品は選考の対象外となります。

Imagine the story… John leaves work late on a Friday night and before going to his friends’ place, he stops by the Maille boutique in Piccadilly. He knows that tonight, oysters are on the menu. He loves oysters. He’s looking for a gift for his friends, something to accompany that sumptuous meal. He finds a beautiful oyster knife at the Maille store, packed in a black silk setting. That is the perfect gift for his friends!

The knife idea is just one example among thousands. Don’t suggest only cutlery ideas. There are countless possibilities. Use your imagination and surprise us.

審査員賞

  • #1 3,000€
  • #2 1,500€
  • #3 500€

フォーマット

Product design: illustrations and text (PDF only)

入賞基準

We will only accept entries of gift ideas that people will remember and are worth displaying on the table or in the kitchen. Not only would we like you to invent gift ideas but also to design an exquisite presentation for the package. Awards will go to  the most inventive gift ideas, in keeping with Maille's brand image.

ガイドライン

このコンテストに関するガイドライン

  • Your entry has to be in English.
  • Avoid ideas such as new flavors for Maille mustards. This is irrelevant.
  • Remember this contest not only involves the package design. We want you to find new product ideas that Maille could sell as gifts.
  • Remember your idea has to be something to be used in the kitchen or at meals.
  • It should not be something that is hard to carry.
  • It must be premium. Not something you buy in supermarkets.
  • Not something that is just a gimmick and useless. Cute wooly hats for olive oil bottles will NOT make a good entry.
  • You can download the Maille logo here.

eYekaスタンダードガイドライン

  • 参加エントリーに個人情報(名前、連絡先、メールアドレス等)を開示しない
  • 受賞者として選ばれた場合作品の高品質を保つ
  • コンテストにおいてあなたの作品の自作権は守られます
  • メディアに貢献している著者と配役それぞれから書面による承諾を得なければなりません。
  • 自分のものでない作品(音楽、写真、デザインその他)がある場合は、メディア詳細のなかに、使用する音楽や画像が自分の創作であるかどうか記入し、自分に使用権を許可する許可証のリンクをつけてください。
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  • コンテストルールに従っていないと見做される作品はコンテストに参加できません