First 1000 Days コンテスト終了
eYeka エクスプレス

Bring to life, in a poster, the fact that the first 1000 days of life are the most important for a baby’s healthy life.

開始 2014年11月25日(火) 終了 2014年12月09日(火) 23時59分00秒 +0000 UTC 審査 結果 2015年01月
開始
2014年11月25日(火)
終了
2014年12月09日(火) 23時59分00秒 +0000 UTC
結果
2015年01月
概要

背景

Being the mom of a new born is tough. She’s often facing questions and is worried about nutrition. Until two years old, when a baby eats approximatively the same thing than the rest of the family, feeding a child with the right nutrition is a serious matter!

Babies don’t drink the same milk than grown-ups, and their food also needs to be adequate in portion and ingredients!

It is commonly said that the first 1000 days of life of a baby are the most critical period, because it will define the future health of a baby.

Our sponsor, Beelky (we created a fake name but there is a real and big brand behind) is a Global Company expert in infant nutrition, with products that provide the right nutrition to satisfy babies’ changing needs through each stage as they grow up, for a happy and healthy growth..

Can you help Beelky bring to life the importance of the first 1000 days of life of a baby and that Beelky is mom’s trusted partner when it comes to their babies’ nutrition?

 

クリエイティブチャレンジ

Create an inspiring and insightful print ad that shows how important the first 1000 days of life of a baby are for their healthy growth and future.

Your print ad should include a key visual and a text that explains your idea.

Your work should be able to connect with moms emotionally. Make them understand through analogies, parallels, visual elements, that the first 1000 days are the most important.

We are looking for as much creative ideas as possible. Good quality of the execution is not required, as long as a brilliant idea is there!

ヒント

下記に紹介する例は、望ましい応募作品例を分かりやすく説明するためのものです。この内容のままの作品は選考の対象外となります。

A good idea could show a parallel with a growing plant. At the beginning, it’s tiny and very precious. It can suffer so much from bad weather and become vulnerable.

Imagine that you put the small growing plant under a glasshouse. It will be protected and grow safely. It’s the same for a baby. Give him the right milk and you can ensure a better protection and a safer future –health wise.

Another example of nature is bees. If you feed a baby bee with pollen, it will turn into a sterile worker bee. If, you feed the same baby bee with Royal Jely, it will turn into a Queen bee.

The right nutrients in the right amount can affect if someone is able to achieve the full potential that is on their genes.

審査員賞

  • #1 500€
  • #2 500€
  • #3 500€
  • #4 500€

フォーマット

Photo, illustration or print with explanation(in 1 page, PDF only)

入賞基準

We are expecting original, inspiring and insightful posters that can easily explain and convince moms to embrace the fact that the 1000 first days are critical. The best ideas entries will be awarded and potentially developed into real communication for a famous Food Company.

ガイドライン

このコンテストに関するガイドライン

  • Entries should be in English.
  • Your submission should include a print (visual) and a short paragraph of text.
  • Beelki is a fake brand we have created for this contest. It does not exist. This is a contest for a real brand that would like to stay confidential for competition issue.

eYekaスタンダードガイドライン

  • 参加エントリーに個人情報(名前、連絡先、メールアドレス等)を開示しない
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  • メディアに貢献している著者と配役それぞれから書面による承諾を得なければなりません。
  • 自分のものでない作品(音楽、写真、デザインその他)がある場合は、メディア詳細のなかに、使用する音楽や画像が自分の創作であるかどうか記入し、自分に使用権を許可する許可証のリンクをつけてください。
  • コンテストルールに従ってeYekaとそのクライアントが作品を使用することを許可するものを書面にて提出して下さい
  • コンテストルールに従っていないと見做される作品はコンテストに参加できません