Kinder BUENO コンテスト終了

Show us how pampering yourself with Kinder Bueno changes the way you see life.

開始 2014年12月19日(金) 終了 2015年01月20日(火) 23時59分00秒 +0000 UTC 審査 結果 2015年05月
開始
2014年12月19日(金)
終了
2015年01月20日(火) 23時59分00秒 +0000 UTC
結果
2015年03月
概要

背景

Sometimes I allow myself to be pampered. I am more relaxed then and satisfied. And when I am satisfied I see things better.

Kinder Bueno pampers me with its taste and gives me a moment of real pleasure. I can delight in its crispy wafer, fine/delicate cream, velvety milk chocolate that just melts in my mouth. Kinder Bueno is the snack that everyone likes. People who are fan of Kinder Bueno tell that it’s a very unique snack. No other product is so delicious. When you indulge yourself in pampering you can change the way you see life.

Kinder Bueno changes the way it communicates. They want to bring to life this idea, creatively. Can you help craft an impactful print ad and think about how this idea could be implemented in a whole campaign?

クリエイティブチャレンジ

How could Kinder Bueno express in an impactful print ad the idea that pampering is so important in life… and that it has a great impact!  

Create an arresting poster that brings to life how pampering yourself with Kinder Bueno makes you look at the bright side of life.

Your creative idea has to trigger emotions and have the potential to touch everyone.

Put yourself in the shoes of the creator of Kinder Bueno. You want to show to the world that pampering does change how you see the world around you. How would you communicate this in a poster? If you wanted to do a full campaign based on this idea, what TV ad would you shoot?

Your poster needs to have a key visual with a tagline and some text in a separate page.

In this page, we want to know what your idea is about and where your inspiration comes from. We also ask you to answer this question: What story could you tell in a TVC, based on your idea? Tell us what’s happening, who is involved and what role Kinder Bueno plays. 

Kinder Bueno is the indulgent snack that everyone loves. It’s a crispy wafer, a fine cream, a velvety milk chocolate that just melt in my mouth… so good... an indulgence… a caress to the senses… a new vision of the world.

Your posters will help Kinder Bueno finalize the next TV campaign for the brand. 

審査員賞

  • #1 4,000€
  • #2 2,000€
  • #3 1,500€

フォーマット

Poster with images and text + separate page (3 pages max/ PDF only)

入賞基準

  • Rather than high-quality print ads, we are looking for powerful creative ideas.
  • Answer the mandatory question.
  • Avoid problem-solving scenarios. Kinder Bueno is not the miracle solution to any problems. It’s a light-hearted snack and something positive and joyful.
  • Avoid sexual connotations. No parents and kids. Kinder Bueno is a snack for adults. 
  • Have in mind the values of the brand: pleasure, happiness, light mood and sensuality.
  • Look at past campaigns here, here and here to create something new.
  • The target is everyone aged from 15 to 40 years.
  • Your entry must consist of a key visual with a tagline, a short paragraph of details about where your idea comes from and ideas about how it could be deployed online and offline.
  • You can download logo and product shot from the toolkit.
  • Entries must be in English. 
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