Create a solution to improve the quality of life of arthritis patients.
Unlike most people think, rheumatoid arthritis is a disease that not only affects old people. Although it is frequent among men, women are three times more affected.
Rheumatoid arthritis is an autoimmune disease in which your body’s immune system mistakenly attacks your joints. Patients feel pain and stiffness yet symptoms vary from person to person and from day to day.
One symptom of rheumatoid arthritis is tingling in the wrist and hands. It actually feels the same as when you hit your funny bone. Another one is inflammation in the forefoot, and women often stop wearing high heels. Other symptoms include chest pain when taking a breath, or eye dryness.
Imagine the life of someone suffering from rheumatoid arthritis. Let’s call her Claire. She is a working mum, 35 years old, living in a big city.
The moment Claire dreads the most is the morning. As she opens her eyes and wakes up, she knows whether it will be a good or bad day. Getting out of bed is her first challenge, and sometimes, she just can’t do it. Or, it can take her three hours. Taking a shower and putting clothes on are hardships. Mentally, Claire wonders how she will be able to take the kids to school… how she will manage to get a seat on the train to work. Will she have to cancel her plans with friends tonight?
Some medications exist that will help Claire physically cope with this long-term disease. Pills or injections can help to reduce the symptoms.
Emotionally, Claire does not have much to help her cope with her disease. Her family is here for her but they feel useless.
Since her disease is not visible, people don’t know or understand what she has. She does not dare to ask for help. At work, in transport, at home, Claire often feels alone.
Our client, an innovative company that strives to help patients deal with rheumatoid arthritis is calling on your creativity. What solutions can you create to help Claire?
Create a clever solution to help people with rheumatoid arthritis, emotionally or physically.
Your idea will be for a simple and new product or service that will allow patients to manage their daily activities and to feel helped and understood.
We are not asking you to invent a new medication! We’d like you to think ’beyond the pill’ and to create something that can really help patients emotionally and/or physically.
Technology should not be the essence of the solution you create. It can be the support but not the main concept (apps, websites and hotlines are OK as long as they are not at the centre of your idea).
We’re not looking for posters or communication ideas.
Create a service, product, or a solution. Create something tangible that our client can use and that will change the life of patients with rheumatoid arthritis.
Give us details about your idea:
- How does it work?
- What is the problem that it solves? How does it help the person to cope with the situation?
- Does it improve the patient’s physical or emotional condition? (can be both)
- A visual expression of your idea (design, mock-up or drawings)
Think about blind people. Imagine how their lives have been drastically improved by having training dogs to lead them and to help them get from one place to another.
Does this inspire you? Ask yourself: how can family and, society more generally, help patients?
A good idea for this contest could be a small light on the desk of people with rheumatoid arthritis. They could switch it on when they are enduring pain so their co-workers can offer help without them having to ask for it.
A small idea that can have a great impact on people’s emotions is a hotline that offers support to patients. Claire could press long on ‘1’ and listen to audio recordings of her family members encouraging her and telling her nice things; that she is a wonderful mum, that her husband loves her, that her friends know it’s hard but that she should keep going etc.
Want to create a service? A good idea could be home delivery of food upon request. Because some days Claire does not suffer symptoms.
Bad ideas: companion apps, tracking apps. Guides to help auto-inject, information websites. These already exist. Please do a bit of research and make sure that you suggest something new!
- #1 賞 3,000€
- #2 賞 1,500€
- #3 賞 500€
Presentation: design and text explanation (5 page PDF)
Only original ideas that truly help patients will be accepted. You have to understand why they suffer. Read the context carefully. The jury will award ideas that can be easily developed to improve the quality of life of rheumatoid arthritis patients.
- The people we aim to help are men and women in industrialised countries, from 30 to 55 years old.
- Avoid apps, websites and 100% technology-based ideas.
- The quality of the execution is not paramount. We are looking for creative ideas.
- Entries should be in English.