Disruptive treatment for RA コンテスト終了

Help convince rheumatologists that their patients suffering from RA now have a treatment that offers the groundbreaking tailored strength they deserve.

開始 2015年02月17日(火) 終了 2015年03月02日(月) 23時59分00秒 +0000 UTC 審査 結果 2015年04月
開始
2015年02月17日(火)
終了
2015年03月02日(月) 23時59分00秒 +0000 UTC
結果
2015年04月
概要

背景

BACKGROUND:
Rheumatoid arthritis (RA) is an autoimmune disease that causes inflammation in the joints which can lead to moderate to severe RA in some patients. This inflammation can cause pain, swelling, stiffness, and reduced mobility. Rheumatoid arthritis primarily affects the joints but can also affect the whole body, causing what are called systemic symptoms. These systemic symptoms occur especially in people who have severe disease. Problems associated with rheumatoid arthritis can develop in the eyes, lungs, heart, blood/blood vessels and nerves/muscles. RA is a chronic illness, which means it doesn't go away. Over time, it may lead to permanent joint damage and physical disability. Appropriate diagnosis and treatment are important to best manage RA.

Rheumatologists are physicians who help RA patients. They desire better guidance to suitably match the right treatments to the unique needs of individual patients.

RUMHATOP is a product currently being developed to help patients with moderate to severe RA. It is a powerful and versatile therapy that can be tailored to meet patient’s needs.

We ask you to find a way to communicate the value of RUMHATOP to physicians who treat patients with RA.

クリエイティブチャレンジ

Create an impactful print ad that boldly introduces RUMHATOP to the RA market. The ad should be designed to shatter the status quo and convince rheumatologists that they now have a treatment that offers the groundbreaking tailored strength that patients truly deserve.

 

PROBLEM:

Despite treatment advances, there is still an unmet need and opportunity for RUMHATOP to help patients with moderate to severe RA achieve better clinical outcomes and improved quality of life.

 

AUDIENCE:

Rheumatologists, physicians who specialize in treating RA, desire better guidance to confidently match the right treatment to the unique needs of individual patients.

 

BRAND VALUE:

RUMHATOP is a powerful and versatile therapy that can be tailored to meet the personalized needs of RA patients.

 

STRATEGIC PLATFORM: (what your poster needs to convey)

IGNITE DISRUPTION (in RA)

 

WHY IT MATTERS: (consequences)
Rheumatologists now have a treatment that can disrupt RA, shatter the status quo and unseat existing market leaders as the first biologic treatment choice.

When looking at your poster Rheumatologists will feel re-energized and empowered because they can now achieve better outcomes with a tailored approach, enabling patients to regain control of their lives.

With efficacy that’s powerful and versatile enough to address the profound and varied effects of RA, RUMHATOP offers patients and physicians a treatment that’s truly a match for their disease—one that can be tailored to their needs.

Your poster needs to encompass the product’s uniqueness. Please make sure your entry comprises a visual, a headline, and a concept description/rationale.

ヒント

下記に紹介する例は、望ましい応募作品例を分かりやすく説明するためのものです。この内容のままの作品は選考の対象外となります。

Think about a creative concept that will boldly launch RUMHATOP through a compelling campaign that generates interest and stimulates demand for the product among rheumatologists.

審査員賞

  • #1 3,000€
  • #2 2,000€
  • #3 1,000€
  • #4 1,000€
  • #5 500€

フォーマット

One print and some text (two pages, PDF only)

入賞基準

The ideal entry will be a bold, non-generic (very distinct from current rheumatology-specific physician-focused marketing campaigns), sophisticated, thought provoking concept that draws rheumatologists in and leads them to learn more about RUMHATOP.

ガイドライン

このコンテストに関するガイドライン

  • Your print ad must consist of an original visual and a headline
  • Make sure you explain your concept in a short paragraph
  • RUMHATOP is a fake product name
  • Avoid cartoon-like and humorous tone
  • The quality of the execution is not paramount. We are looking for creative ideas.
  • Entries are accepted in English

 

eYekaスタンダードガイドライン

  • 参加エントリーに個人情報(名前、連絡先、メールアドレス等)を開示しない
  • 受賞者として選ばれた場合作品の高品質を保つ
  • コンテストにおいてあなたの作品の自作権は守られます
  • メディアに貢献している著者と配役それぞれから書面による承諾を得なければなりません。
  • 自分のものでない作品(音楽、写真、デザインその他)がある場合は、メディア詳細のなかに、使用する音楽や画像が自分の創作であるかどうか記入し、自分に使用権を許可する許可証のリンクをつけてください。
  • コンテストルールに従ってeYekaとそのクライアントが作品を使用することを許可するものを書面にて提出して下さい
  • コンテストルールに従っていないと見做される作品はコンテストに参加できません