Amaze us with your engrossing poster for Gleeden.com, a dating website made for and targeted at married women.
Stop passers-by in their tracks by creating a print ad for Gleeden.com, the website and mobile app that makes infidelity for married people easy, simple and secure.
Print ads: visual and text (1 page PDF for poster + 2nd page for description)
We love this creation because woman is at the heart of it, which shows an excellent understanding of our brand values. The woman is feminine, modern and elegant. Also, the definition "Amanturière" associated to the woman is delicate, innovative and very original. The association of both creates a powerful ad that illustrates our core values and puts infidelity as part of the modern society.
We found this creation humoristic and quite sarcarstic, in a positive way. It uses the image of the bed/pillow and puts the concept of a potential infidelity in people's daily life by speaking directly to the reader. This has been very much appreciated. We are not used to use the spice in our communication campaigns: this creation offers an innovative concept that we liked.