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We like the originality of using cuddly toys as witnesses to the challenges of motherhood and raising kids. The cuddly toys themselves are very watchable and interesting. High production value and good integration of product.

We like the idea of the challenges faced by a mother who is raising a child for the first time. Strong story told from the mother’s point of view, as if we are seeing through her eyes and hearing her thoughts - her fears, her joy, her honesty. High production value.

We like the idea of mom having super-powers in the eyes of the child. It depicts "Maternal Instinct" - the secret connection that all mums have with their child.