Tell us an engaging and surprising story that shows that when you see Lay’s, you want Lay’s!
Invent fun and unexpected stories that bring to life how Lay’s potato chips are irresistible and that when you (or the hero of your idea) see them, you want them!
Presentation with texts and at least 1 visual illustration (maximum 4 PDF page)
Dear participants, thank you very much for taking part in the Lay’s contest. We appreciate your creativity and great sense of humor. While we had to choose just three ideas - we judged the ideas based on several factors: sense of humor, originality, drama, intrigue; most of the ideas presented were very fascinating and entertaining.