Can you create an ad for coffee flavored-milk that appeals to a man’s interests, rather than his stomach?
Apart from talking about the product itself, show us how you would convince people who don’t drink Barista Bros. flavored milk to try it!
Poster with a page of explanation to answer the 3 questions (PDF).
#1 Sea Sprayでの3,000€の賞
"As a freelance copywriter, I don't often get the luxury of a plum brief and a reasonable deadline, so working on the Barista Bros poster was an enjoyable experience. To win top prize makes it all the more sweeter.
All the best!"
Aligning the consumption occasion (morning) with an audience passion (surfing) and the product was a nice mix. A creative execution like this has stimulated further ideas around how we could create a content series around "wake up and..."
#2 Don't be cool, be interesting - Barista Bros.での1,500€の賞
I think it's a great opportunity for creators and brands this initiative. Participate in this contest showed me a very interesting source of creativity and knowledge about brands that don't exist in my country. I hope the slogan can fit in that target. I really want to go to Australia and taste Barista Bros. for being "more interesting".
Love the sentiment of this content and feel like it is a great brand fit for Barista Bros.