#Goodweird コンテスト終了
eYeka エクスプレス

Show us what you think #goodweird is!

開始 2015年05月04日(月) 終了 2015年05月10日(日) 23時59分00秒 +0000 UTC 審査 結果 2015年09月
開始
2015年05月04日(月)
終了
2015年05月10日(日) 23時59分00秒 +0000 UTC
結果
2015年06月
概要

背景

A new product will be launched shortly and communicate around the idea of #goodweird.

Why? Well because this product is different, it isn’t the same as its competitors and not for everyone either. But it isn’t different just for the sake of it, it is useful and better, that makes it weird but it’s good! That’s #goodweird. The people the product is aimed at are 16 -35 years old and they are creative. They are designers, artists, dj’s, film makers etc. They see themselves as different to the others and they like to stand out. They don’t like brands that are mainstream because they don’t want to be like sheep and copy the masses. So they tend to pick products and brands because of their design. They like to be the first to get something and they use brands as “badges”, to express something about themselves.

They love anything that is #goodweird. But that said… we feel it’s hard to define what #goodweird is, because it’s subjective. This is when you come into the equation! We need YOU, the most creative and good people in the world (who said you are weird too?) to tell us what you think #goodweird is!

クリエイティブチャレンジ

Create or find images, news stories, design features, products, situation that represents #goodweird in your own interpretation.

The way we would like you to work: either you take photos of things you see around you or you pick visuals or pictures and videos on the internet. If you want to submit a video, take a screengrab of the most iconic moment of the situation and add a link in the media description.

#goodweird manifests everywhere: in the news, on TV, websites. (It can be an object, a service, a sport, a situation, a food…)

Watch-out though! We don’t want to see the same Internet memes and things that are already famous.

Surprise us and make us think: “Oh yes, this is weird, but it’s also really cool”. It should not be something that is only silly or frivolous, it’s something that’s better than an existing thing. The idea is not of being different just for the sake of it. It’s being different for the sake of being better.

Something important you should know: not only we ask you to upload your #goodweird ideas but also to evaluate the ones coming from your peers creators. We think you are the best placed to select and tell us which are the most powerful ideas to express #goodweird. Use the Feedback Circle to do so.

ヒント

下記に紹介する例は、望ましい応募作品例を分かりやすく説明するためのものです。この内容のままの作品は選考の対象外となります。

Good Ideas  | A coat that hugs you, square melons in japan so they can store more of them, bubble football, graffiti of a face with a tree as hair.

 

 

Good ideas |  Power tool drag racing , Beard bowl, Lyre bird 

Bad idea | something offensive, just weird and not appealing.

審査員賞

  • #1 2,000€
  • #2 1,500€
  • #3 500€
  • #4 500€
  • #5 500€

フォーマット

Visuals: Photo or illustration with text explanation or link to video (2 pages in total, PDF only).

入賞基準

We are expecting simple, easy to understand print ads or videos. Prizes will go to the #goodweird examples that speak immediately to people while being creative and original.

ガイドライン

このコンテストに関するガイドライン

  • You can pick visuals or pictures on the internet or you can take photos of things you see around you. Don’t create an illustration, we’d like to see things that exist in the real world, not a product of your imagination.
  • Keep in mind: good weird is: clever, original. It’s not: silly, mainstream.
  • Use the hashtag #goodweird on your visual.
  • Your entry has to be in English

eYekaスタンダードガイドライン

  • 参加エントリーに個人情報(名前、連絡先、メールアドレス等)を開示しない
  • 受賞者として選ばれた場合作品の高品質を保つ
  • コンテストにおいてあなたの作品の自作権は守られます
  • メディアに貢献している著者と配役それぞれから書面による承諾を得なければなりません。
  • 自分のものでない作品(音楽、写真、デザインその他)がある場合は、メディア詳細のなかに、使用する音楽や画像が自分の創作であるかどうか記入し、自分に使用権を許可する許可証のリンクをつけてください。
  • コンテストルールに従ってeYekaとそのクライアントが作品を使用することを許可するものを書面にて提出して下さい
  • コンテストルールに従っていないと見做される作品はコンテストに参加できません