NESCAFÉ Red Cup Machineコンテストの結果を見る
Entice young coffee lovers to bring café style coffee home!
Help NESCAFÉ entice young coffee lovers to bring the enjoyment of café style coffee home with them when they take a NESCAFÉ Red Cup Machine off the shelf.
Presentation with text and visuals (maximum 5 pages PDF)
#1 Sit Back and Savorでの3,000€の賞
It’s great to have the winning idea for this contest because it aims not just to sell a brand but also to do good for the world. Thanks, Unilever and eYeka, for this inspiring challenge.
Best match that brings personalization concept style into activation using quality coffee experts and drive trial with coffee delivery tactics. Well done!
#3 Nescafe Red Cup Emoji Machineでの1,500€の賞
I did not expect to win this context, because the image I created is beautiful, evocative, but without a story behind, and strong impact, it would not be so clear and convincing, so I am very happy that the jury understood I wanted to say with this poster.
Great idea that combine tech and coffee into one activation.