Comfort - Water Saving コンテストの結果を見る
Wow us with your print ad that brings to life the water saving benefits of Comfort One Rinse!
Find an impactful yet emotionally engaging way to introduce Comfort One Rinse and its water saving benefits in a global campaign idea.
Print ad & text: Images, illustrations and text (5 pages max. PDF only).
It’s great to have the winning idea for this contest because it aims not just to sell a brand but also to do good for the world. Thanks, Unilever and eYeka, for this inspiring challenge.
I really liked the short, succinct tagline "one for water". A powerful sentence which connects the product "one rinse" and the need for people across the world to come together for this initiative.
I did not expect to win this context, because the image I created is beautiful, evocative, but without a story behind, and strong impact, it would not be so clear and convincing, so I am very happy that the jury understood I wanted to say with this poster. Thanks to the Comfort, and eYeka for the opportunity.
I really liked the key visual.